Terms of Service

By accessing or using ConversionQuest ("the Service"), you agree to be bound by these Terms of Service. If you do not agree, do not use the Service. These terms constitute a legally binding agreement between you and ConversionQuest, incorporated in Ontario, Canada.

ConversionQuest is an AI-powered conversion rate optimization intelligence platform for e-commerce brands. The Service analyzes de-identified e-commerce data to produce diagnostic reports, behavioral persona profiles, causal findings, and prioritized optimization recommendations.

The Service includes an interactive demo using pre-generated sample data, and a pilot program where participating merchants upload e-commerce data exports for analysis.

The Service is designed for business use. You must be at least 18 years old and authorized to bind your organization to these terms. Access to the pilot program is by invitation only and subject to acceptance at our discretion.

Ownership: You retain all rights to your data. Uploading data to ConversionQuest does not transfer ownership or grant us any rights beyond what is necessary to provide the Service.

PII removal: Our system automatically removes direct personal identifiers (customer names, emails, phone numbers, addresses) from your data on our servers, on receipt and before analysis. You are responsible for ensuring that any data you provide does not contain sensitive personal information beyond what our PII removal covers.

Processing: Your de-identified data is processed to generate your analysis. We retain the original uploaded file only as long as needed to remove identifiers and produce your analysis, then delete it; de-identified results are stored so you can revisit them, for up to 12 months or until you request deletion. We do not share your data with other users, customers, or third parties except as described in our Privacy Policy.

Aggregated insights: We may retain de-identified, aggregated statistical summaries that contain no business-identifiable information for the purpose of improving our analytical models.

ConversionQuest uses artificial intelligence (Anthropic Claude) to generate analytical narratives, recommendations, and insights based on your data. You acknowledge that:

— AI-generated analysis is advisory in nature and should not be treated as the sole basis for business decisions without independent verification
— Statistical findings, including causal estimates, are subject to the limitations of the data provided and the models used
— Recommendations are generated based on patterns in your data and industry benchmarks, not guaranteed outcomes
— You are responsible for evaluating and implementing any recommendations at your own discretion

ConversionQuest does not guarantee specific conversion rate improvements, revenue increases, or business outcomes from implementing our recommendations.

Access to certain features of the Service requires an invitation code. Access codes are personal and non-transferable. One-time codes expire after a single use. You are responsible for keeping your access code confidential. Sharing access codes without authorization may result in revocation of access.

You agree not to:

— Use the Service for any unlawful purpose
— Upload data containing sensitive personal information that has not been properly de-identified
— Attempt to reverse-engineer, decompile, or extract the underlying algorithms or system prompts of the Service
— Share, redistribute, or publicly disclose analysis outputs without our written permission
— Use automated scripts, bots, or similar tools to access the Service
— Attempt to access areas of the Service not intended for your use

The Service, including its analytical methodology, system design, user interface, and documentation, is the intellectual property of ConversionQuest and is protected by copyright and other intellectual property laws.

Analysis outputs generated for you are licensed for your internal business use. You may share analysis outputs with members of your organization and your authorized consultants or agencies. You may not publicly publish, redistribute, or resell analysis outputs.

Participation in the pilot program is subject to these additional terms:

— Pilot access is provided at no cost during the pilot period and may be revoked at any time
— We may request feedback on the Service during the pilot period
— Pilot features, pricing, and availability are subject to change
— We may reference your participation as a pilot partner (company name only) in marketing materials unless you opt out in writing

To the maximum extent permitted by applicable law, ConversionQuest shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, lost revenue, or lost data, arising from your use of the Service.

Our total liability for any claim arising from the Service shall not exceed the amount you paid for the Service in the 12 months preceding the claim, or CAD $100, whichever is greater.

The Service is provided "as is" without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement.

You agree to indemnify and hold harmless ConversionQuest, its founders, employees, and agents from any claims, damages, or expenses arising from your use of the Service, your violation of these terms, or your violation of any third-party rights.

We may suspend or terminate your access to the Service at any time, with or without cause, with or without notice. Upon termination, your right to use the Service ceases immediately. Sections that by their nature should survive termination (including Limitation of Liability, Indemnification, and Intellectual Property) will survive.

These terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles. Any disputes arising from these terms shall be resolved in the courts of Ontario, Canada.

We may modify these terms at any time. Material changes will be communicated through the Service or by email. Continued use of the Service after changes are posted constitutes acceptance of the modified terms.

For questions about these Terms of Service:

ConversionQuest
Toronto, Ontario, Canada
datafirstca@gmail.com